MarketingOther
Multi-state retail outbound calling campaign
We stood up a multi-agent outbound calling team within a day for a consumer products brand, calling independent retailers across five US states. Every call was dispositioned into a consistent taxonomy and reported daily, giving the client a clean read on retail receptivity by state.
Problem
The client needed rapid retail-channel outreach to find and qualify independent stores willing to stock its product across several US states.
Solution
The team trained agents on the product and all five client scripts through roleplay, then ran per-state calling against shared tracking sheets with daily check-ins, end-of-day reports and redial passes on voicemail and no-answer leads. At close it delivered total calls, connection ratio and per-agent volume.
Key features
- Product training and script roleplay before dialling
- Warm-lead qualification sheet with structured data capture
- State-by-state calling in five states with per-state tracking sheets
- Consistent call disposition taxonomy
- Daily check-in and end-of-day reporting per agent
- Redial passes on voicemail and no-answer leads
- Close-out report with connection ratio and per-agent volume